Brief of September 2026
Agent costs, 3 integrations, Google Cloud Day and How to Web
In newsletter: Concrete AI numbers, projects, and updates.
See September BriefSolve Everyday Problems:
Unify leads and customers
Bring AI to legacy software
Ensure Compliance
Why OPTI? Your Business Grows.
We implement technologies and platforms with measurable impact.
- Focus on Business Processes & Automation – not just cloud, but operational results.
- Expertise in ERP/CRM (e.g. HubSpot) – clean pipelines for leads and sales, analytics in Google Cloud.
- AI as a Competitive Advantage – we design Gemini agents on your data (while respecting security and compliance).
- Security Culture – ISO 27001, SRE runbooks, “security-by-default” controls.
- International Experience – Romania, European Union, Israel, United States of America.
By Numbers:
20 years
on the market
200+
successful projects
7
ISO certifications and official partnerships
4,9/5
client satisfaction
We Deliver:
Software Development
Web, mobile, desktop applications, integrations, maintenance, legacy code.
Learn more
Process Automation and AI agents
Data integration between platforms, Google Gemini, AI agents.
Learn more
HubSpot Services and CRM Integrations
Integration with HubSpot, Zoho, Pipedrive, Microsoft D365, other CRMs or ERPs.
Learn more
Google Cloud & Vertex AI
Implementation of Google Cloud, Gemini, Vision, BigQuery, and others.
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Cybersecurity and Infrastructure
Data and code security, compliance, servers, and IT administration.
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Do you have a project idea?
Free AuditOPTI Clients
References
Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Badita
Business Dev Manager, UiPath
I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.
Vlad Ionescu
Partner, Triggify
OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristi D.
Dev Manager, Playwing
Their attention to detail and focus on delivering a tailored CRM solution truly set them apart. We’ve seen a significant improvement in how we manage leads and sales processes in HubSpot. What stood out most was OPTI's respect for timelines and their commitment to delivering on the entire project. It was clear that they had our best interests in mind. Wonderful work
Francois Dupouy
Head of Sales, Montelux
Well done, clear communication and management plus quick adaptation to new technologies and learning potential. Recommend.
Mihai Badita
Business Dev Manager, UiPath
I’ve known OPTI for more than ten years. They estimated various web projects or web project extensions, concerning technologies ranging from WordPress to vanilla javascript. I worked with them for integrating SaaS services into our Hubspot presence, helping deliver a better experience for our online customers. I appreciate their technical skills, result-oriented approach, and constant availability.
Vlad Ionescu
Partner, Triggify
OPTI has been a key partner which allowed us to go to market with micropayments, billing and ecommerce fast when our teams were in their infancy. They continued to remain a valuable partner that sustained our business growth by delivering analytics and other features when we needed them and by offering swift and efficient support in critical moments. Following attributes describe our collaboration with them: result-oriented, fast, proactive, excellent work ethics. I highly recommend them !
Cristi D.
Dev Manager, Playwing
Their attention to detail and focus on delivering a tailored CRM solution truly set them apart. We’ve seen a significant improvement in how we manage leads and sales processes in HubSpot. What stood out most was OPTI's respect for timelines and their commitment to delivering on the entire project. It was clear that they had our best interests in mind. Wonderful work
Francois Dupouy
Head of Sales, Montelux
Official Partnerships
Individual Certifications
HubSpot Data
Integrations Certified
Marketing Hub
Implementation Certified
HubSpot Marketing
Software Certified
Objectives-Based
Onboarding Certified
Platform Consulting
Certified
Salesforce Integration
Certified
Sales Hub
Implementation Certified
HubSpot Sales
Software Certified
Service Hub
Software Certified
HubSpot CMS Developer
Certified
HubSpot Reporting
Certified
News and Guides
30.09.2026
NEW
What AI project can you build with a 2-year TCO under 50,000 euros: the Setup + Run formula, the real cost of AI agents over ERP, and scaling from 1,000 to 100,000 runs per month.
25.09.2026
NEW
How to Web 2026 takes place in Bucharest on October 6-8. Three agenda themes: product slop, AI ROI, and software agents in production.
17.09.2026
Three OPTI software integration projects: B2B portals connected to ERP, Price Intelligence with BigQuery and Gemini, and financial software with complex business rules.